🚨Back-To-School Audiences Available NOW🚨

Sports Innovation Lab is incredibly excited to unveil a set of new segments for your Back-To-School campaigns. Our audiences are based on deterministic, transactional data (what parents ACTUALLY buy vs. survey or self-reported data) and have been proven to boost ROAS by more than 200%.

To get started today, simply copy and paste any of the below Back-To-School Audience names into LiveRamp, the TradeDesk, Google DV360, Adtheorent, Xandr, Amazon Ads, Yahoo, Viant, or any of our other partner DSPs. Sports Innovation Lab can also provide custom audience builds through our sports data cloud to reach your brand's highest-value targets and sports communities. Reach out to audiences@sportsilab.com for more information!

Back-To-School Programmatic Audiences Live Now:

  • Sports Innovation Lab > Back To School > Teachers and Parents

  • Sports Innovation Lab > Gen Z Fans>All Leagues & Teams>Subscriptions, Leagues, Merchandise, Gear, Entertainment

  • Sports Innovation Lab > Gen Z Sports Fans>NFL & Football

  • Sports Innovation Lab > Gen Z Sports Fans>NHL & Hockey

  • Sports Innovation Lab > Gen Z Sports Fans>MLB & Baseball

  • Sports Innovation Lab > Gen Z Sports Fans>Auto Racing

  • Sports Innovation Lab > Gen Z Sports Fans>Women's Sports

  • Sports Innovation Lab > Gen Z Sports Fans>NBA & Basketball

  • Sports Innovation Lab > Gen Z Sports Fans>International Leagues & Sports

  • Sports Innovation Lab > Gen Z Sports Fans>MLS & Soccer

  • Sports Innovation Lab > Youth Sports Fan>Baseball>Gear, Merchandise, Subscriptions, Entertainment

  • Sports Innovation Lab > Youth Sports Fan>Football & Rugby>Gear, Merchandise, Subscriptions, Entertainment

  • Sports Innovation Lab > Youth Sports Fans>Racket Sports>Gear, Merchandise, Subscriptions, Entertainment

  • Sports Innovation Lab > Youth Sports Fans>Volleyball>Gear, Merchandise, Subscriptions, Entertainment

  • Sports Innovation Lab > Youth Sports Fans>Golf>Gear, Merchandise, Subscriptions, Entertainment

  • Sports Innovation Lab > Youth Sports Fans>Hockey>Gear, Merchandise, Subscriptions, Entertainment

  • Sports Innovation Lab > Youth Sports Fan>Soccer>Gear, Merchandise, Subscriptions, Entertainment_updated

  • Sports Innovation Lab > Sports Parents>International Fans> Apparel & Accessories, Hobbies & Toys, Gear, Memberships

  • Sports Innovation Lab > Sports Parents>Women's Sports Fans>Apparel & Accessories, Hobbies & Toys, Gear, Memberships

  • Sports Innovation Lab > Sports Parents>Baseball Fans>Apparel & Accessories, Hobbies & Toys, Gear, Memberships

  • Sports Innovation Lab > Sports Parents>Soccer Fans>Apparel & Accessories, Hobbies & Toys, Gear, Memberships


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