Touching Down At Advertising Week NYC For One Night Only!

The world’s largest executive community dedicated to accelerating brand investment into women’s sports through data & dealmaking - Sports Innovation Lab’s Women’s Sports Club - is celebrating the incredible momentum behind women’s sports by transforming for one night only into… CLUB Women’s Sports! From our ambitious and industry-leading Fan Project research to hosting the first-ever NewFront dedicated entirely to women’s sports media, it’s been a banger of a year for Sports Innovation Lab and women’s sports, and we’re throwing the most baller (literally) party at Advertising Week New York on October 8th. Reserved for those brands, agencies, & sports property executives actively involved in the buying/selling/growth of women’s sports media & sponsorship, the evening will immerse guests in the epic success - and what’s still yet to come - in women’s sports!

Event Details

Date: Tuesday, October 8th, 2024

Location: Blue Midtown - 220 West 44th Street, NY, NY 10036

Event Agenda

Invite-Only VIP Champagne Reception & Panels: 6-7:30pm

Exclusive VIP Champagne Reception & programming is only available to our VIP guests, and space at this pre-CLUB intimate gathering is reserved for approved Brand & Agency guests only. Enjoy food, drinks, and powerful conversation, including:

• Brand & Agency Leaders On Success In Women’s Sports — Join top executives from Google, Walgreens, Rain The Growth Agency, & Sports Innovation Lab to discuss strategies for hitting business goals while creating real change within women’s sports.

• Fireside Chat With Alexis Ohanian and Olympic Medalists Midge Purce & Angela Ruggiero — Dive into what’s on the horizon for these women’s sports visionaries. We’ll discuss sports data, what’s next in sports business, and the new docuseries,The Offseason, which was executive-produced by Midge & Alexis.

THE CLUB IS OPEN: 7:30-10pm

Following the VIP Reception, all general admission CLUB guests will join us for a night of celebration and elevation. You can expect iconic athletes and celebrities, Peloton star Jess King live on the turntables, a merch pop-up experience powered by Shopify, great food, creative cocktails, & more! This is your chance to be part of a movement, to connect with the business leaders driving the future of women's sports and sponsorship, & to celebrate the power of women’s sports we’ve always known was there.

An Intimate Fireside Chat with Game Changers:

Midge Purce (2023 NWSL MVP and forward for the U.S. Women’s National Team & NJ/NY Gotham F.C.) will take the stage for a conversation with Alexis Ohanian (Founder of VC firm 776 and Athlos women’s track & field event). The panel will be moderated by Angela Ruggiero, Sports Innovation Lab’s incredible Co-Founder, 4x Olympic medalist, & Hockey Hall of Famer. With these three superstars, it’s sure to be a baller panel. You’ll get a behind-the-scenes look at The Offseason, the highly anticipated docuseries executive-produced by Midge and Alexis. The series follows 11 of the top soccer players in the U.S. while they train, party, and live together in Miami for “the offseason.”

Space is limited. If your request is approved, you’ll receive confirmation via email.

An Evening Hosted In Partnership With: