Training Sessions

The AI Advantage is a four-course training program that will run from April 2025 through October 2025, with events scheduled for:

• April 17th 2025, 1pm - 4pm — Kick-Off Event, Microsoft Garage, Soho NYC (In-Person & Virtual)

• June 2025 — Session 2 (Virtual)

• August 2025 — Session 3 (Virtual)

• October 2025 — Session 4 (In-Person & Virtual)

Programming & Content

Each session will include modules that cover inspiration, education, and “how do I actually use this to create efficiencies or drive growth?” Example modules, training approaches, and data access for participants includes:

• Landscape Education — AI is reshaping sports and entertainment, but where do you start? In this module, we’ll break down the AI landscape into a clear, actionable framework—helping you organize different AI technologies (such as machine learning, generative AI, and automation) and understand how they power key sports business areas, from fan engagement to sponsorship sales. You'll leave with a structured approach to evaluate AI’s role in your organization and identify immediate opportunities for impact.

• Exclusive Data — Participants will gain privileged access to Sports Innovation Lab’s Fluid Fan™ Graph, offering deep insights into evolving fan behaviors and AI-driven segmentation. You'll receive exclusive, handpicked data tailored to your brand or property, along with cutting-edge insights into women's sports fan trends and market intelligence. This access ensures you’re not just learning AI—you’re applying it to real data that drives strategic growth in sports.

• Hands-On Training — Interactive training brings curated AI companies directly to participants for live tool demos and real-world applications in sports and entertainment. From automating sponsorship sales decks to AI-driven highlight editing and ticketing yield management, attendees will get hands-on experience using AI to optimize their workflows. No theory—just real tools, real demos, and real results to take back to your business.

• Networking Opportunities — This program isn’t just about learning AI—it’s about building valuable connections. Participants will engage with top industry leaders, innovators, and peers through exclusive networking opportunities, including post-event cocktail hours, breakout sessions, and curated gatherings that foster collaboration, spark new ideas, and create lasting professional relationships in the rapidly-evolving world of sports and AI.

Who Should Attend?

• Sponsorship & Sales Teams – Learn how AI can streamline deck-building and deal analytics.

• Media & Content Leaders – Discover AI-driven tools for cutting highlights, automating clips, and optimizing distribution.

• Marketing & Fan Engagement Executives – See how AI can enhance audience insights and ad targeting.

• Ticketing & Revenue Teams – Understand how AI can optimize dynamic pricing and yield strategies.

• Executives Leaning Into Women’s Sports — Join specialized breakout sessions focused on leveraging data and use cases to maximize ROI and drive growth in women’s sports.