This is NOT another networking group
THIS IS DEALMAKING.
OUR MISSION
The mission of Sports Innovation Lab’s Women’s Sports Club is to increase the dollars spent on women’s sports media and sponsorship. We exist to showcase the business potential of women’s sports, to connect the buy and sell ecosystem utilizing the power of data, and to accelerate the commercialization of one of the world’s most undervalued entertainment assets: women’s sports. You may know us from our presence at industry events or as the organizers of the first-ever IAB Newfront dedicated entirely to women’s sports inventory opportunities.
Members of the Women’s Sports Club include the brands/agencies that invest in sponsorships, media companies who sell, teams, leagues, & content creators/producers in women’s sports.
THERE IS NO MEMBERSHIP FEE.
If you play an active role in the sports media ecosystem and believe you’d be a good fit for the club, request to join! We curate every member, so we’ll be in touch to let you know if a membership is right for your organization.
WHERE TO FIND THE WOMEN’S SPORTS CLUB IN 2025
AI Advantage Program: Learn more & sign up here.
Kick-Off Event│April 17th, 2025│Microsoft Garage NYC
Virtual Workshop & Demos│June 2025
Virtual Workshop & Demos│August 2025
End Of Year Bash│October 2025│NYC
Cannes Lions
June 16—20th, 2025 │ Cannes, France
WNBA All-Star Weekend
July 18-19th, 2025 │ Indianapolis, Indiana
Advertising Week NYC - CLUB Women’s Sports Is Back!
October 6-9th, 2025 │ THE PENN DISTRICT (100 West 33rd Street, NYC)
Virtual Member Meetings
Quarterly Cadence
Former Events & Activations
CLUB Women’s Sports @ Advertising Week, Kick-Off Breakfast @ Meta HQ, WNBA All-Star Brunch, IAB NewFronts, Cannes Lions, Paris Olympics, SXSW, CES, SBJ Brand Innovation Summit, Virtual Meetings, & more!
Want to sponsor one of these events or host a custom Women’s Sports Club event?
Let’s Change The Game Together.
Curated networking, introductions, and deal-making
Virtual webinars and early access to Sports Innovation Lab data
Participation in the development of research & benchmarking
IRL Events and thought leadership
MEMBERS CAN EXPECT
The Women’s Sports Club Is Designed For Dealmakers & Decisionmakers.
Property Executives
Reach more investors, sponsors, and innovative partners
Brand Marketers
Invest in more sports properties, athletes, and media
Media & Technology
Bring more coverage, connection, and innovation to women’s sports
Our 2025 Focus: Leveraging AI For Women’s Sports
WOMEN’S SPORTS ARE ON THE RISE, & AI IS KEY TO ACCELERATING THIS MOMENTUM.
In 2025, Sports Innovation Lab is making a decisive investment in the future of women’s sports by helping teams and leagues harness the power of AI. Our AI Advantage Program is more than a training series — it's a strategic accelerator for leaders who want to drive smarter sponsorship sales, deeper fan engagement, enhanced data literacy, and greater operational efficiency.
This program breaks down AI into more digestible bites, fueling lasting business impact & competitive advantage. Join now to get started making waves today.
WOMEN’S SPORTS CLUB MEMBERS INCLUDE:
