Session 3: Some key takeaways from this session are, be an industry disruptor and early investor. We see that early investors have already reaped benefits. Another takeaway is you cannot preplan social media, we have to react together in real time because no one knows what is going to happen. Going forward we want to be specific and get personal with athletes and partners to increase engagement.
Commitment to Sponsorship
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Commitment to Content and Coverage
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