Women’s Sports Inventory Opportunities

Bleacher Report taps into their powerful social content to bring brands into the center of the conversation around NWSL, WNBA, and Olympics.

Dive deep into women's basketball with Shannon Sharpe and his athlete and celebrity friends.

Capitalize on WNBA Playoff partnership opportunities and reach core women's sports fans through Just Women's Sports newsletter and social content.

The Athletic leverages their successful podcast platform to launch a women's sports podcast.

Two-time World Cup champion Tobin Heath brings four different opportunities to brands to create one-of-a-kind shows around women's sports.

Scripps Sports offers the chance to be front-and-center with a WNBA or NWSL halftime show.

SHE Media is launching a bespoke content series exploring the contributions of women in sports – from athletes and coaches to executives and entrepreneurs – who are driving change for a more equitable future.

In their exclusive documentary series, TOGETHXR follows the ascent of young female athletes who are on the precipice of greatness. In doing so, they give fans and brands access to these athletes - behind the scenes and before anyone else.

WSL offers advertisers a chance to dive into women's surfing like never before, introducing packages that range from tour sponsorship to athlete partnerships.

Women’s Sports Network (WSN) expands their signature studio show GAME ON. It is fueled by the passion of female voices, with an unwavering commitment to celebrating women's sports for the modern sports fan

Brands can sponsor two iconic X Games events, supporting extreme female athletes and reaching their passionate fan base.

Individual street soccer players, who also happen to be some of the world’s biggest soccer content creators, take part in a series of soccer skill challenges — aka The Street Games.

Athletes Unlimited and The Gist present the opportunity to sponsor two of the fastest-growing women's sports, softball and volleyball, in this 360-degree package.

Female-led and athlete-led ByUs Media is partnering with Altius Sports Partners, USA Today and renowned author and life coach Dr. Sheri Riley for a first-of-its-kind NIL campaign to normalize mental health conversations in college athletics.

Impakt is creating unique social series highlighting the rise in women's sports bars, the biggest names in women's sports, and sideline content reported by an 12 year-old journalist.

Advertisers can leverage the power of Parity's 1000-strong network of professional women athletes to create content, with the option to distribute across the sports-only social network, Bunches.

In partnership with the more than 600 female athletes across the WNBA, NWSL, and USWNT, One Team Partners and their brand partner will create the first cross-league “Mom Squad” of professional female athletes and tell their stories.

Naomi Osaka's Hana Kuma presents an episodic social series that dives deep into the lives of extraordinary women - including Naomi Osaka - who excel in their careers while navigating the complexities of motherhood, love, self-care, and friendship.

The Stronger Together Marketplace creates a centralized media inventory for brands wishing to activate across various North American women’s sports properties — at scale.

Brands can connect with the most passionate WNBA/NWSL/PWHL audiences in their home markets by reaching fans across a combination of RSNs, local broadcast stations, and DTC platforms.

Brands have the opportunity to be a part of the only LIVE women's college golf tournament that is broadcast on the Golf Channel.

PowHER will create on-the-ground events that provide girls with tools and support in sports, all while capturing and distributing content across their digital and social platforms.

Has purchased from Team USA, international sport properties or merch shops, athlete-driven shops, live Olympic events, and more.

Has purchased from youth sports registration platforms, apps, leagues, gear/uniform shops, photography, and streaming platforms.

In the top 25% of spenders who purchase from women’s sports leagues, teams, subscription platforms, streaming, merch shops, and more.

Has purchased from major (and minor) sports betting companies, platforms, casinos, and apps. Includes DraftKings, FanDuel, Wynn, PrizePicks, Underdog, & more.

Has purchased from brands including LuluLemon, Nike, Athleta, New Balance, Alo, Vuori, On Cloud, Fabletics, & more.

Intersection of our High-Value Women’s Sports Fans Audience and our OTT Subscribers Audience, who have have purchased from platforms like WNBA League Pass, ESPN+, Fubo, Paramount+, YouTubeTV, & more.

The intersection of our Women’s Sports Fans Audience and our collegiate sports community.

Has purchased from brands indicating interest in emerging and international sports such as pickleball, surf, cricket, padel, break dancing, rugby, women’s wrestling, & more.

Can segment audiences by sport (for both men’s and women’s sports) because we’ve tagged sport-specific brand and behavior indicators within our data and Sports & Entertainment AI.

Has purchased from top brands favored by Gen Z including Patreon, SHEIN, Discord, Fenty, Xbox, Stanley, AG1, and more.

Has purchased from brands indicating active gamer behaviors such as PlayStation, Xbox, Nintendo, EA, Twitch, Discord, esports platforms, & more.

Has purchased from sustainable brands like Everlane, Patagonia, Tom's, Bombas, and others. Additional qualifiers include donations to charitable organizations like St. Jude, Humane Society, Girls & Boys Club, GoFundMe, & more.

Whether the goal is retention, acquisition, or a mixture of both, Sports Innovation Lab can help you reach the best target groups for your specific brand milestones with our custom audience builds.