Details

This listing holds tables provided by Sports Innovation Lab to aid NASCAR in their marketing and sponsorship sales efforts. The data showcases how NASCAR fans spend across different industries and specific merchants in those spaces. To help further enhance the data, there are indices included in the tables to show how more or less likely NASCAR fans are spending with these companies.

Using this listing, questions such as the below can be answered:

• What brands do NASCAR fans spend on? How does this compare to the general population? General sports fan?

• What brands do NASCAR fans spend more money on? Or more frequently at? How does this compare to the general sports fan?

• Leveraging data around our consumers' spend, how can we prioritize our partner target list?

• What categories should we prioritize based on where we are doing well?

• Is this industry or brand growing or shrinking with NASCAR fans over time?

• What are potential new categories we have not sold yet BUT are growing with our fans over time?

• Have we seen growth amongst NASCAR fans since we signed a partnership with this brand?

• Have we seen decline amongst NASCAR fans since we stopped our partnership with this brand?

• Can we identify new brands that we have not considered yet, but are growing with our fans significantly over time?