Details

Sports Innovation Lab uses multiple licensed data sets to compile a picture of how sports fans in the United States behave. The core data is seven years of daily credit card and debit card purchase data on over 20 million anonymized individual fans.

Our proprietary models allow customers to see how specific sets of fans (e.g. NY Yankees Fans, or NFL Fans in Ohio) spend on different categories, retailers, and brands. The data can be used to identify the behaviors and unique attributes of high value fans, new fans, and competitive fan communities, as well as:

• Uncover loyalty, churn, and wallet share of key sport communities including OTT subscribers and sports bettors

• Reveal the value of newly acquired fans vs. retained fans

• Identify life stage, lifestyle, and sports fandom habits and preferences of fans

• Track spending trends over time

Data Dictionaries