Details

Applying our proprietary data model, we take our transactional database of 25 million anonymized individual transaction data and credit & debit card payments to track their affinity towards women’s sports.

Overall, this listing helps us understand what the data says about the evolution of the women’s sports market.

Specifically, this listing surfaces data on FoWS (fans of women’s sports), including their specific spend habits with teams, leagues, media companies, and consumer brands. This data also reveals behavioral characteristics to better understand who they are and what kind of lifestyle activities they participate in.

This data set helps us answer questions like:

• How quickly is the women’s sports fan community growing?

• Which brands command the most consumer spending with these fans?

• What else are fans of women’s sport interested in?

• When did people make their first women’s sport-related purchase?

• Are members of the women’s sports community digitally savvy relative to the general population?

• How much do fans of women’s sports spend on other sports? Entertainment? Exercise? Streaming?