Sports Innovation Lab Selected By CTA To Lead CES 2025 Sports & Entertainment Programming
This is the sixth consecutive year that Sports Innovation Lab is the premier sports programming partner for the annual Consumer Electronics Show in Las Vegas.
BOSTON — DECEMBER 2, 2024
Sports Innovation Lab announced today that it has been selected by the Consumer Technology Association (CTA)® to lead sports and entertainment programming for the CES® 2025 conference from Jan. 7-10, 2025, in Las Vegas, Nevada. This is the sixth consecutive year that CTA has selected Sports Innovation Lab as its premier sports and entertainment programming partner and tasked the company with organizing and leading the vertical’s premium conversations and panels.
CES (Consumer Electronics Show) is globally recognized as the most powerful tech event in the world, where breakthrough technologies and innovators unite to get business done. CES 2024 welcomed nearly 140,000 total attendees representing 161 countries, regions, and territories — including more than 56,000 international attendees.
Sports Innovation Lab will lead the following conversations on Jan. 8, 2025, in CES’s “C Space” at ARIA Resort & Casino. Visit sportsilab.com/ces2025 to learn how to join these sessions:
Sports Fan Trends Set to Dominate 2025 (1-1:15 p.m. PT) - This interactive presentation led by Sports Innovation Lab CMO Gina Waldhorn explores the newest, most surprising, and impactful data-driven insights anchored to 2025’s biggest sports & entertainment events.
The Fluid Fan: Leveraging Data To Reach Sports’ Most Valuable Fans (1:15-1:55 p.m. PT) - Experts reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of reaching and engaging the next generation of fans.
AI Strategies From the World’s Most Effective Sports Brands (2-2:40 p.m. PT) - Successful brands and leagues are moving from outfield signage to AI-powered one-to-one connections. Learn what’s working and what’s coming next.
Measuring the Effect of Sports Sponsorships on Fan Behavior (3-3:40 p.m. PT): Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.
CES attendees are highly encouraged to download and read Sports Innovation Lab’s free 2025 media planning guide, “Winning Audiences: Media Planning For Sports & Entertainment,” before attending any of the sports and entertainment sessions, to fully engage in conversations on how technology is changing media, entertainment, and consumer behavior.
About Sports Innovation Lab
Sports Innovation Lab is an Insights, Data, and Analytics company that enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences. Known for its pioneering research on fan behavior and the commercialization of the women's sports market, Sports Innovation Lab's flagship Sports Data Cloud offering built on proprietary observational, transactional, and deterministic fan data is evolving how organizations use data to understand their customers and acquire more of them - starting with sports & entertainment. Learn how global brands and agencies, including the NFL, Ally Financial, Nike, NHL, Dentsu, Kellanova, and NASCAR, use Sports Innovation Lab's data, audiences, and insights to drive revenue by visiting sportsilab.com or following on LinkedIn, Instagram, and X.
About CES®
CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2025 takes place Jan. 7-10, 2025, in Las Vegas. Learn more at CES.tech and follow CES on social.
About Consumer Technology Association (CTA)®
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech.
PR Contacts
Sports Innovation Lab
PR Lead: Anthony Baldini
Contact: anthony@athletestrategies.com