The Pent Up Demand for Women’s Sports

On a special edition of the Fluid Fan Podcast, Angela Ruggiero is joined by two star female athletes, professional hockey player and gold medalist Hilary Knight as well as professional soccer player Ifeoma Onumonu of the NWSL’s Sky Blue FC. The three will talk about the pent up demand for women’s sports, and the steps the industry needs to take in order to expand the visibility of women’s sports. The episode will highlight our latest initiative, The Fan Project, and how there is a serious pent up demand for women’s sports. We believe that the industry is not utilizing fan data to create a more accurate representation of the fan and their behaviors. With this data, we will be able to create a report that will show equal opportunities for women in sports business. Hilary and Ify will touch on the current state of women’s sports and share their opinions on how the sports industry can improve the reach and opportunities of women’s sports and female athletes. Listen now