Weekly Newsletter 4/5
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INNOVATION IN ACTION
KEEPING FANS CONNECTED FROM START TO FINISH
McLaren Racing and Cisco announced an extension to their partnership that will include services at the track and at home for the fans. The Formula1 racing team will use Cisco's connectivity infrastructure, Webex services, and cloud solutions to improve the virtual workspace and the fan experience. Cisco will collaborate with McLaren to explore and pilot new and emerging technologies, such as working towards upgrading its race day wireless deployment to Wi-Fi 6E to ensure fast and reliable communications between all team members. F1 is one of the most data-centric sports in the business and the teams rely on their networks and partners to produce on the track. Teams are also using fan data to learn more about their supporters and offer more interactive and memorable experiences for fans across the globe.
Sports Innovation Lab Events
NAVIGATING THE FUTURE OF SPORTS
We're excited to announce the launch of our Women's Executive Network Class of 2022. These incredible women were invited to join our network because of their dedication to equality, unrivaled influence in the industry, and commitment to progress. The Women’s Executive Network provides these women with an exclusive, secure forum to come together, discuss sensitive topics critical to their line of work, and drive deals that shape the future of sports business. Members also receive Sports Innovation Lab's proprietary data and research to drive informed decision-making and stay ahead of forecasted trends. Now in its second year, the Women’s Executive Network is recognized as the leading year-round assembly of female sports executives in the United States, and an influencer in improving gender equality in the industry’s workforce.
The Fan Project Spotlight
MADNESS REACHING NEW HEIGHTS IN MINNEAPOLIS
With reports of viewership and attendance at all-time highs throughout the Women's NCAA March Madness tournament, another stat stood out aside from South Carolina's second title in five years. According to Jason Scott, VP of Trading at BetMGM, the title game between the University of South Carolina and the University of Connecticut was the most bet on women's event in BetMGM's history. The sports betting industry in the U.S. is changing every day, but there are constants and one of those is the want to bet on women's sports. Fluid Fans want to bet on women's sports and the industry needs to offer more options for these fans. We've shown the industry that women's sports are a smart bet, and the fans are backing us up.