Weekly Newsletter 3/22
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INNOVATION IN ACTION
STAFFING THE FRONT OFFICE FOR THE FANS
The Seattle Mariners announced a critical staffing move by naming Malcolm Rogel as the club's first-ever Vice President of Fan Experience. Rogel’s position will oversee all the data, information, and feedback from fans in order to optimize the fan experience at T-Mobile Park. The move demonstrates what we mean when we say staffing for the future, and for innovation. The Mariners will be focusing on the complete fan journey from start to finish and will be analyzing direct feedback from their fans. Fan intelligence and fan data are quintessential to winning off the field, which demands new skills, roles, and teams to strategize and execute on.
Sports Innovation Lab Events
DELIVERING MORE EQUALITY IN GLOBAL SPORT
Join the Harvard Business School community on Thursday, March 24 as they celebrate Women’s History Month with a fireside chat featuring our CEO Angela Ruggiero (AB 2004, MBA 2014), a four-time Olympian and member of the International Olympic Committee. Sports is one of the most powerful platforms for promoting gender equality and empowering women and girls. Be a part of a rich conversation about gender and equity in the Olympics moderated by Colleen Ammerman, director of the Gender Initiative, Harvard Business School.
The Fan Project Spotlight
A BATTLE OF NEW BEGINNINGS
As the National Women's Soccer League kicked off the 2022 Challenge Cup, NWSL fans were treated to the first edition of the SoCal Clasíco between Angel City FC and San Diego Wave FC. The two clubs battled to a 1-1 draw but the real win came off the pitch. Supporters packed Titan Stadium in Fullerton, CA and were treated to both clubs' opening match in their inaugural seasons. The 2022 Challenge Cup continues with more group play matches on Friday March 25th, and will culminate with the final match on May 7th.