Weekly Newsletter 6/22
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INNOVATION IN ACTION
DELIVERING EXPERIENCES TO DIGITALLY NATIVE FANS
We often talk about how Fluid Fans are digitally native. Amazon’s latest deal with the premier French football league, Ligue 1, adds to a growing body of evidence that digital platforms are increasingly becoming mainstream for sports fan consumption. The deal gives the internet giant the domestic rights to 80% of Ligue 1 matches for the next three seasons. With the addition of Ligue 1, Amazon expands its sports offerings which already include the English Premier League, Champions League matches, NFL games, WNBA games, and more. Fluid Fans are no longer tied to consuming sports on linear television, and the streaming services like Amazon are moving fast to pick up media rights all across the sports landscape.
Sports Innovation Lab Events
THE GROWTH OF WOMEN'S SPORTS WITH
KEIA CLARKE OF THE NEW YORK LIBERTY
On the latest edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Keia Clarke, the CEO of the New York Liberty. The two discuss the growth of women’s sports and the recent rise of the WNBA. Keia will share her insights on marketing best practices, and how athletes have the power to influence society through athlete-driven media. Hear how a new ownership group and playing in a new arena are setting the stage for an incredible season for the Liberty. You can listen to the full episode on iTunes and Spotify, or tune in to our YouTube channel to watch the conversation.
ASK JACIE deHOOP ANYTHING
The Sportico and Sports Innovation Lab Ask _ Anything Series continues Thursday at 1pm ET as our own Josh Walker and Sportico’s Jacob Feldman host special guest Jacie deHoop the co-founder and head of partnerships of The GiST. As a female-founded sports startup, the GiST creates sports content from a female voice and perspective. Learn how Jacie leads the company’s revenue strategy and monetization through partners like the NBA, FanDuel, adidas, and Red Bull. Register now and join the conversation!
The Fan Project Spotlight
THE FAN PROJECT REPORT IS NOW AVAILABLE
The Fan Project Report is LIVE! Months of data collection, analysis, and research went into making this groundbreaking piece of research that is shaking up the sports industry. The "shrink it and pink it" model is not going to cut it anymore. The old model is a thing of the past. Women’s sports are the future of the entire sports industry, and we have 10 million data points to prove it. The old model is a thing of the past. Download the report now.