Weekly Newsletter 5/11
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INNOVATION IN ACTION
PARTNERING TO MAKE A DIFFERENCE
Ahead of the tipoff to the league’s 25th season, the WNBA announced their fourth member of the Changemaker platform, the tech giant, Google. The WNBA Changemaker platform is for companies who want to augment the presence of the league and women’s sports as a whole. Google will be the official trends and insights partner of the WNBA, presenting partner of the WNBA Playoffs, and will be working alongside ESPN to improve the reach and programming of the league’s content throughout the season. This partnership demonstrates the power of investment into the women’s sports market, and how a dynamic deal spanning multiple entities can bring innovation. The 25th WNBA season officially tips off this Friday, May 14th.
Sports Innovation Lab Events
INNOVATING THROUGH SPORTS PARTNERSHIPS
WITH JASON GRIFFITHS OF THE LOS ANGELES RAMS
This week’s episode of the Fluid Fan Podcast features a conversation with Jason Griffiths, the Vice President of Partnerships for the Los Angeles Rams. Jason joined Angela Ruggiero to talk about the dynamic partnership activations the team put on during the pandemic, their recent Draft House activation with movie star Rebel Wilson, and all things SoFi Stadium and Hollywood Park. Hear how Jason made the move from the tech sector into the sports industry, and where he sees the state of the industry heading as we return to a sense of normalcy. You can listen to the full episode on iTunes and Spotify, or tune in to our YouTube channel to watch the conversation.
ASK DAVYEON ROSS ANYTHING
The Sportico and Sports Innovation Lab Ask __ Anything Series continues this Thursday, May 13th at 1pm ET when our own Josh Walker and Sportico’s Jacob Feldman sit down with special guest Davyeon Ross the Co-Founder, President and COO of ShotTracker. An innovative technology leader and widely recognized entrepreneur, Davyeon Ross has almost 20 years of experience in the technology sector. Ross is Co-Founder / President of DDSports Inc. of which ShotTracker is the first product. ShotTracker is a sensor-based technology providing comprehensive real-time statistics & analytics to players, coaches and fans in practice and live games. Sign up now and reserve your spot!
The Fan Project Spotlight
MAJOR INVESTMENT INTO WOMEN'S SPORTS COVERAGE
Big congratulations to one of our Fan Project Partners, Just Women's Sports, on their recent funding announcement headlined by athletes such as NBA star Kevin Durant (and his Thirty Five Ventures), WNBA standouts Elena Della Donne and Arike Ogunbowale, Olympic hockey gold medalist Hilary Knight, and Kelley O’Hara and Sam Mewis from the U.S. women’s national soccer team. Just Women's Sports is all about creating a one-stop-shop platform for anything and everything women's sports. Great to see these athletes investing in this great company, and you can show your dedication and investment in women's sports by joining The Fan Project.