The Fan Project Report: In-Depth

On this special edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Sports Innovation Lab's VP of Data and Insights, Caiti Donovan. The two discuss The Fan Project, key findings from the report, and why the industry needs to shift its focus to a Community-Based Monetization Model. Fans of Women's Sports are the truest form of Fluid Fans, and we have the data to back it up. Hear from the minds that know the report the best, and learn how your business will be impacted by the growth of women's sports. Investing in women's sports is no longer about being the nice thing to do, it's simply the best thing to do.