Sports That Start With An “E” - Defining Esports

The recent surge of investment in esports has been making headlines around the globe, but for many potential stakeholders big questions still loom about what esports is and how it functions.

At the Sports Innovation Lab, we examine the nascent esports market through the lens of professional sports. Our findings show that these two markets share a number of important similarities that can help traditional sports brands and sponsors understand where to play and why.

The chart below is designed to help put esports in terms sports businesses understand:

Header photo courtesy of Turner Sports/ELEAGUE