The Growth of the Women’s Sports Community
The largest observational study ever conducted on the spending habits of fans of women’s sports. This report presents a new and necessary metric to measuring the growth of the entire industry, and offers a benchmark to compare and evaluate traditional and emerging markets. The report covers topics including but not limited to:
The definition of a new growth metric: The Community Growth Score
A comparison of growth between the women’s sports fan community and the general sports fan community over time
The identification of, and deep dive into, the critical fan characteristics in driving community growth
Consumer spending statistics that demonstrate the women’s sports fan community’s loyalty to brand sponsors
Specific spending trends by fans of women’s sports in key categories such as Auto, Luxury, Travel, and more
Detailed analysis of the spending habits of fans of women’s sports which reveals an untapped opportunity for key brand categories to invest and gain market share