The Fan Project: How Women's Sports Will Lead The Sports Industry Into the Future (2021)
The first report from Sports Innovation Lab on the business potential of women’s sports released in 2021. The Fan Project used more than 10 million data points from anonymously submitted social media files -- enriched with 10 billion fan TV viewership data points, partner data from major leagues, brands, and media companies, and market research -- to illustrate the real numbers and behaviors behind women’s sports -- and how leading sports brands can invest differently to create breakthrough fan experiences using technology.