State of Sports & Luxury

The creator economy and digital space are evolving fan spending, from influencing a more style-conscious culture through increasing conversations about game day fashion. Who are the consumers that buy from luxury brands? Does one league or sport have a greater affinity towards buying luxury? Join us to find out!

Acquiring the Soccer Community

Leading up to the World Cup on U.S. soil, brands are hoping to capture and engage unique segments of soccer fans. But soccer fandom is complex when considering national pride, generational fandom, and the growth of leagues such as NWSL, MLS, and the USL. We can help shift through the noise and identify how to engage these complex consumers and evolving fan base. Which fans are rooting for your brands?

Acquiring the Sports Betting Fan

A new type of consumer has emerged with the legalization of sports betting in the United States. With opportunities to grow media rights and sign new sponsorship deals, there is a possibility to keep consumers engaged longer before, during, and after sporting events. Join us to find out how to find and know your consumers in this increasingly competitive market.