Search Team Reports
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Empower your partnerships team to drive more revenue
Unlock transformational fan intelligence that will drastically improve your sales deck by providing you with the specific data that shows exactly how your fans spend on specific categories and brands as well as what communities they’re a part of. Our Sponsorship Insights Reports — custom-built from our Sports Data Cloud and anchored in industry-leading transaction data – are now live for more than 200+ teams across all major men’s and women’s leagues.
For an unbeatable price of $X, you’ll get:
Custom Fan Analysis
We know who your fans are because they’ve purchased a ticket, jersey, or another direct to consumer item/subscription from your team. We track this in our Sports Data Cloud and can see their historical spending over several years.
Category Analysis
What categories do your fans spend on, and how much and how often do they spend?
Brand Analysis
What specific brands do your fans buy, and how much and how often do they spend on those brands? Do they spend more than other teams’ fans in your city?
Whether you’re closing new sponsorships, activating partners, or exploring untapped categories, these reports offer a data-driven edge:
Unlock new categories for sponsorships
Prioritize the top brands to target
Match your fanbase’s affinities to design more compelling partnerships
Power better, data-backed storytelling in sales pitches
This is the playbook for teams and sponsors looking to lead—not follow—in the new sports economy.
The future is here. Don’t get left behind.
The Difference Is In The Data
Sports Innovation Lab Is The Only Company Providing Deterministic, Brand-Level Spending Analysis
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| What Fans Spend on Categories |  |
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| What Fans Spend on Brands | |
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| What Fans Spend at Retailers | |
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| What Communities Fans are Part Of | |
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| Fan Demographics | |
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Why Our Data Is The Best
Deterministic Data Doesn’t Lie
SponsorUnited and Relo Metrics tell you what inventory exists and how often it shows up. We tell you what actually converts.
Sports Innovation Lab’s reports combine real fan transaction data with our proprietary Sports Data Cloud to uncover how fans spend—and why it matters. From season ticket sales to sponsor ROI, our insights go deeper, empowering teams and brands to act on behavior, not just impressions. By integrating transaction data with our Fluid Fan™ Graph and proprietary sports & entertainment communities, we provide teams and sponsors with actionable insights into fan purchasing patterns, enabling more targeted and effective marketing strategies that yield massive results.