Sports Innovation Lab Programs The Future Of Fandom At CES

For the seventh consecutive year, Sports Innovation Lab is curating the most engaging and thought-provoking sessions at C-Space and the Great Minds Stage at CES — the premier destination for brand, media, and sports marketing leaders. This year, we’re tackling the industry’s most critical, challenging, and inspiring topics, showcasing the visionaries and practitioners driving change, and shaping the future of data-driven sports & entertainment on the main stage. While at CES, our executive team will be taking select meetings in our Private Suite. To request a session with them, click here.

CES C-Space Future Of Fandom Agenda

Location: Joshua 8, C-Space at the Aria (SEE MAP)

Date: January 8th, 2025

Time: 1-3:40pm

  • Sports Fan Trends Set to Dominate 2025 (1-1:15 pm PT | Add to calendar): Sports Innovation Lab CMO Gina Waldhorn will reveal first-to-market data and insights on the most valuable segments set to propel media performance around the tentpole events of The Super Bowl, March Madness, World Cup, and more in a unique “workshop-meets-keynote” format. If you’re serious about reaching the most valuable fans and driving ROI, this session is a must-see.

  • The Fluid Fan: Leveraging Data To Reach Sports’ Most Valuable Fans (1:15-1:55 pm PT | Add to calendar): The future of sports industry growth lies in reaching the next generation of fans— those Sports Innovation Lab defines as Fluid Fans™ . In this panel, experts will reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of these sought-after consumers. Panelists include: Danielle Carney (Amazon), Paul Loukes (Kellanova), Patrick O’Keefe (E.L.F. Beauty), Heidi Browning (NHL), and Jennifer Pelino (Sports Innovation Lab).

  • AI Strategies From the World’s Most Effective Sports Brands (2-2:40 pm PT | Add to calendar): In the new age of sponsorship the most successful brands are moving from outfield signage to one-to-one consumer connections that are powered by advanced fan data models. Artificial intelligence and LLMs are telling brands if fans are values-driven, moms, or sports bettors, and that intelligence transforms how brands show up. In this panel, we’ll hear from those on the bleeding edge of AI in sports as they share what’s working and what’s coming next. Panelists include: Karina Kogan (Infinite Reality), Jonathan Adashek (IBM), Peter Scott (Play Anywhere), and Josh Walker (Sports Innovation Lab).

  • Measuring the Effect of Sports Sponsorships on Fan Behavior (3-3:40 pm PT | Add to calendar): In the evolving landscape of sports sponsorships, data-driven measurement is key to understanding and maximizing the value of these partnerships. This panel, programmed in partnership with Scripps Sports, will explore how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact. Panelists include: Brian Norris (Scripps Sports), Sandra Douglass Morgan (Las Vegas Raiders), Gayle Troberman (iHeartMedia), Matt Delsen (Las Vegas Aces), and Gina Waldhorn (Sports Innovation Lab).

CES Great Minds

Location: LVCC, West Level 2, W232 (SEE MAP)

Date: January 9th, 2025

Time: 4-4:40pm

Game Changers: Transforming the Live Venue Experience (4-4:40 pm PT | Add to calendar): In Sports Innovation Lab’s recent report, Most Innovative Venues: How Sports & Entertainment Venues Break the Mold to Attract Future Fans, venue leaders identify the opportunities and challenges facing operators today. Join us live on stage to discover the technologies revolutionizing live events, enhancing engagement, and creating a seamless and immersive fan experience. Panelists include: Steve Carlin (AiFi), Kevin Demoff (Los Angeles Rams + Kroenke Sports & Entertainment), Gillian Zucker (Los Angeles Clippers + Halo Sports & Entertainment), and Jennifer Pelino (Sports Innovation Lab).

C-SPACE FEATURED SPEAKERS

  • Heidi Browning

    Senior EVP, Chief Marketing Officer

    NHL

  • Gayle Troberman

    Executive Advisor

    iHeartMedia

  • Patrick O'Keefe

    Chief Integrated Marketing Officer

    E.L.F. Beauty

  • Sandra Douglass Morgan

    President

    Las Vegas Raiders

  • Danielle Carney

    Head, U.S. Video & Live Sports Sales

    Amazon

  • Karina Kogan

    Chief Marketing Officer & President, Infinite Reality Studio

    Infinite Reality

  • Peter Scott

    Chief Strategy Officer

    Play Anywhere

  • Jonathan Adashek

    SVP, Marketing and Communications

    IBM

  • Paul Loukes

    Senior Director, Data-Driven Marketing

    Kellanova

  • Brian Norris

    Executive Vice President, Chief Revenue Officer

    EW Scripps

  • Matt Delsen

    Chief Operating Officer & Chief Financial Officer

    Las Vegas Aces

GREAT MINDS FEATURED SPEAKERS

  • Gillian Zucker

    President, Business Operations

    Los Angeles Clippers + Halo Sports & Entertainment

  • Kevin Demoff

    President, Team & Media Operations

    Los Angeles Rams + Kroenke Sports & Entertainment

  • Steve Carlin

    Chief Executive Officer

    AiFi

To Explore Our Data Solutions, Request A Meeting In Our Private Suite At CES.

Sports Innovation Lab has a wide range of solutions — across Insights, Audiences, and Enrichment — that our Executive and Sales teams would love to walk you through in our private suite at the Aria.

LOOK FOR THE SPORTS INNOVATION LAB TEAM IN LAS VEGAS

  • Josh Walker

    Chief Executive Officer

  • Jennifer Pelino

    Chief Commercial Officer

  • Gina Waldhorn

    Chief Marketing Officer

  • Saqib Mausoof

    Chief Product Officer

  • Mollie Garza

    Head, Brand & Agency Sales

  • Adriel Oka

    Director, Strategic Partnerships