For entertainment companies, breakthroughs in online video in recent years raised hopes of offering consumers more personalized offerings. But with an explosion of options came trade-offs, stirring up new challenges for subscriber retention and growth.

Today’s consumers grapple with oversaturation – of content, platforms, and add-ons – while TV networks, streaming providers, and content owners are entangled in a labyrinth of rights agreements and DTC platforms that is as competitive as it is cannibalizing.

For this report, we looked at purchase data from January 1, 2021 to March 31, 2023 and created a set of charts and analysis to uncover insights on fan behavior across major streaming providers including: DirecTV Stream, Hulu + Live TV, fuboTV, Sling TV, Peacock, Paramount+, ESPN+, YouTube TV.

From switching behavior to churn, all through the lens of sports fandom, this report provides a high-level overview of what’s really going on - and what to expect - in sports & streaming.

By applying the investment banking concept of ‘value investing’, this report presents a new way to think about investing in women’s sports. This report outlines three different investment profiles for brands to consider in order to maximize their ROI while eliminating barriers to the growth of the industry.

With the “Fanarchy26” report, Sports Innovation Lab and Jung von Matt SPORTS paint a detailed landscape of the diversity of soccer interest in the United States.

Breaking with all stereotypes, “Fanarchy26” emphasizes the tremendous opportunity to unlock soccer fandom in the United States and is a commercial and cultural guide for brands, leagues and clubs on how to participate in the rise of the US soccer market.

This in-depth analysis examines the current state of the betting market, reveals the most valuable bettor segments, explores the impact of legalization and the growth of women’s sports, and provides unparalleled insights in the growth of the industry. The sports organizations that use this data well will avoid overspending on marketing campaigns and efficiently acquire market share. The others will spend blindly and hope for the best. It’s game on.

After identifying a need in the marketplace for a benchmark that eliminates subjectivity from the process of determining what makes a sponsor innovative, Sports Innovation Lab has developed an algorithm-based report that uniquely ranks global brands according to how effectively they demonstrate their ability to win the future fan - the Fluid Fan.

For the second year in a row, Sports Innovation Lab has revealed our Top 25 Most Innovative Teams in the World, pushing the sports industry to reimagine what it means to succeed at innovation. But for the first time ever, we are making the team-by-team data and insights that power our ranking available to the sports industry, to help leagues, teams, sponsors, and technology vendors to grow their businesses.

The largest observational study ever conducted on the spending habits of fans of women’s sports. This report presents a new and necessary metric to measuring the growth of the entire industry, and offers a benchmark to compare and evaluate traditional and emerging markets.

The first report from Sports Innovation Lab on the business potential of women’s sports released in 2021. The Fan Project used more than 10 million data points from anonymously submitted social media files -- enriched with 10 billion fan TV viewership data points, partner data from major leagues, brands, and media companies, and market research -- to illustrate the real numbers and behaviors behind women’s sports -- and how leading sports brands can invest differently to create breakthrough fan experiences using technology.

For the past 4 years Sports Innovation Lab has been collecting and analyzing data from across the sports, technology, and media industries. The culmination of this unprecedented level of analysis is revealed in a ranking of the top 25 most innovative sports teams in the world.

The sports industry is known for putting on the world’s most thrilling live entertainment and sponsorship activations, but when it comes to data, brands are still flying blind. In this report we reveal a new roadmap for advanced sponsorship models designed to create exponential returns.

For almost a century, the sports media industry has focused on how fans "watch" sports. Shouldn't there be more to sports media than just watching? In this report, Sports Innovation Lab demonstrates that for sports media to evolve, the industry needs to embrace fan behaviors beyond watching, and develop the Fluid Fan Studio.

As the industry recovers from a barrage of sporting event cancelations and a massive decline in event attendance, this timely report examines how venues - and those businesses who rely on in-person experiences to generate revenue - turn to technology and more digital expressions of togetherness to win the Fluid Fan™.

Technology has created new business opportunities when elite athletes collect, analyze, and share their human performance data. The market is ripe for a decisive split: Human performance vs. fan engagement. This report dives into the rise of human performance and storytelling technologies, and details how companies can position their business in response. All $25 report purchases go towards a donation to the Women’s Sports Foundation.

Sports businesses are being challenged and forced to keep up with the latest technologies and behavior trends that are currently redefining the sports and entertainment experience. In this report, Sports Innovation Lab defines a new set of rules that will allow sports companies to adapt and excel in this new age of sport.

The pillars that have shaped the industry for generations are converging, and technology is ushering in disruption. What if all this change is doing more than just changing how we buy tickets, track our fitness, or watch the teams we love? What if technology is changing fans so fundamentally, that the entire industry must rethink the sports business model?