The Impact of OTT Streaming Platforms on the Sports Industry
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OTT Streaming Platforms Impact the Sports Industry
We dove into data about the habits of sports fans - analyzing these fans on a league, team, and sport basis - to optimize OTT strategies. Before this report, the OTT industry was missing the data that will ultimately lead to the discovery of what OTT streaming platforms can do to increase the fan experience. The OTT streaming industry is incredibly competitive and fluid because of streaming rights, blackouts, regional constraints, seasonality of sports, and other exclusivity caveats – some of the problems that have historically also been present in traditional cable platforms. and a sheer surplus of different options and channels. In Sports Innovation Lab’s latest report, [TITLE/LINK], available on the Snowflake Marketplace, we zeroed in on the streamers of the 8 OTT streaming platforms that carry live sports (DirecTV Stream, Hulu + Live TV, fuboTV, Sling TV, Peacock, Paramount+, ESPN+, YouTube TV), who are also sports fans, a total of nearly one million consumers in our database, identified as people who spent directly with professional sports teams and league-owned entities such as tickets, stores, and DTC streaming platforms.
Sports Innovation Lab’s exclusive OTT streaming platform data on fans and their switching patterns is a strategic weapon. Within our data, we can see retention, acquisition, churn, and the pendulum effect that certain direct competitors have with each other – and how the type of fan and sport influences the macro patterns of subscriber growth and decline. SIL’s proprietary data also contains OTT subscriber conquesting, modeled using purchase behaviors that indicate cancellations and sign-ups consistent with switching between providers.
An increasingly crowded market and a shrinking pool of fans who’ve never paid for streaming means that conquesting subscribers from competitors will become a crucial part of every OTT provider’s acquisition strategy (if it isn’t already).
As the sports industry continues to evolve, OTT streaming platforms are poised to play an increasingly significant role. The future of OTT streaming platforms could bring integration of technologies like 4Kp120 HDR10, biometrics, CGI, and Internet of Things (IoT). This evolution could further enhance the fan experience, making sports media interactive and immersive.
In Sports Innovation Lab’s new report, The Impact of Sports Fandom on the OTT Market, we analyzed all parts of the OTT industry. We found a ton of data points that can:
Identify the subscribers of more than 50 streaming services and the fans of more than 250 U.S. sports properties
Detect subscription patterns that indicate the impact of new eights agreements, partnerships, promotional offers, and seasonality.
Detect subscription habits that differentiate between consumer acquisition, churn, retention, and conquesting.
Whether you’re a media provider or brand looking to optimize metrics for clients or an OTT streaming platform looking to stand out, Sports Innovation Lab has the data and the answers. We can provide direct, instantaneous data on the Snowflake Marketplace, and steer you to best apply media strategies that will make specific OTT subscribers stick out and retain and gain new consumers. You can also buy our data-driven audiences by searching “Sports Innovation Lab Audiences” on Google DV360, The TradeDesk, Xander, Yahoo, AdTheorent, LiveRamp, & more to help target new communities and boost ROI.
Read the report, reach out about how Sports Innovation Lab can help maximize your success, or email to get connected with one of our team members.
Check out more of our informational videos about OTT platform streaming data by visiting our OTT Data YouTube playlist.
If you're ready to create breakthrough fan experiences and connect with the Fluid Fan through technology, visit our website sportsilab.com or email info@sportsilab.com! Sign up for our Most Innovative Membership by emailing membersonly@sportsilab.com or visiting mostinnovative.com!