Privacy Policy

EFFECTIVE DATE: 30th January 2024

Sports Innovation Lab (“Sports Innovation Lab," “the Group," "we,” or “us”) refers to the Sports Innovation Lab, Inc. (registered in Delaware, United States). Sports Innovation Lab is a leading data and analytics organization that enables brands and sports properties to build more effective sponsorships, improve advertising, and enhance fan experiences. We work with blue chip brands, properties, and platforms to act and unlock growth. We understand more about the fans, so our clients apply insights, connect with consumers, and enhance their marketplace knowledge to outpace the competition.

Privacy and data protection are central to what we do, and this Privacy Policy and Notice (“Policy” or “Notice”) describes how Sports Innovation Lab collects, uses, discloses, and otherwise processes personal information described in "Scope," as well as the rights and choices individuals have regarding such personal information. This notice applies to the extent to which we process personal information on our own behalf as a controller or business.

For information about the privacy choices you have regarding your personal information, review Section 7: Your Privacy Choices, as well as Section 13: Additional Information for Certain Jurisdictions, which includes additional information about privacy rights for residents of specific jurisdictions. If you are a resident of California, please also refer to Section 13 for information about the categories of personal information we collect and your rights under California privacy laws.

Your use of our Services (defined below), and any dispute over privacy, are subject to this Notice and our Terms of Use, including their applicable limitations on damages and the resolution of disputes.

1) Scope

Except as otherwise noted below, this Notice applies to the personal information that Sports Innovation Lab processes as a controller related to:

Our “Services,” which include:
- Our applications, websites, and other online services (and any feature thereof) and
- Other products and services we make available to customers;
- Individuals that register for or participate in our webinars and other events;
- Current, former and prospective customers, vendors and partners;
- Individuals who are subscribed to receive news, information, and marketing communications from us; and
- Individuals that communicate with us or otherwise engage with us related to our Services.

Not in Scope: This Policy does not apply to the personal information that we collect and process about employees, job applicants, or contractors. Please contact us using the details found in Section 13 if you require these notices.

In addition, except where expressly stated otherwise, this Policy does not apply to the extent to which we process personal information on behalf of our clients as a “processor” or “service provider” under applicable privacy laws (“Client Data”). Our processing of Client Data is subject to the terms of our contracts with each client, who is the “controller” or “business” under applicable privacy laws for the data that we process on their behalf. In such cases, Sports Innovation Lab’s clients are responsible for ensuring that there is an appropriate legal basis for the processing of Client Data by Sports Innovation Lab, that appropriate notice has been provided, and that any necessary consent has been obtained for the processing of such data.

2) Personal Information Collected

As further described below, we may collect personal information directly from individuals, from third parties, and automatically when such data relates to the use of our Services or other interactions with us.

Personal Information Collected Directly: The personal information we may collect from you depends upon how you use our Services or otherwise interact or engage with us, but generally includes:

Registration and profile information. When you register for an account in connection with our Services, or we provide you with account login credentials to access our Services, we may collect certain personal information from you, such as your name, phone number, date of birth, and email address, as well as any personal information that you otherwise submit to us through your account.
Survey responses. When you provide answers to the surveys we publish in connection with our Services, we may collect such survey responses, including but not limited to information regarding demographics, your sports and entertainment attendance and preferences, your workplace, your education level, and your opinion about products and services. Participation in our surveys is completely voluntary. You may choose not to answer any particular survey.
Payments and purchases. When you make a purchase or payment through the Services, we may collect purchase and payment information in order to process your payment, such as your credit card number and applicable billing address.
Communications and interactions. When you email, call, or otherwise communicate with us and with members of our team, we may collect and maintain a record of your contact details, communications, and our responses. We also maintain records of communications regarding information you provide to us related to any customer support requests.
Events and other requests. We may also collect personal information related to your participation in our events as well as other requests that you submit to us related to our Services. For example, if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such an event. When you contact us via email, sign up for our mailing lists, or otherwise request information from us, we collect and maintain records of your requests, including through forms you may complete on our website.

Personal Information from Third Parties: We may collect personal information about you from third party sources, such as public databases, joint marketing partners, social media platforms or other third parties.

We may receive lead and prospect information from third parties about prospective customers that may be interested in our Services. We may also engage with third parties to enhance or update our customer information.
In order to use certain features of our Services, you may choose to share content from third-party accounts. If you grant us permission to access this data by enabling this sharing, we will access and export this third-party content. Your consent to this process is controlled by you. You can revoke your consent to our access at any time. Where you have given us permission to access your third-party account, the specific information we collect is limited to your purchase transactions.
We work with third parties to gather information about how users interact with their or our services. This may include information such as demographic information, preference information, what you watch or buy, what video games you play, or your exposure to advertising. These sources include, for example, census data, the manufacturers, or sellers of the products you purchase or use, organizations that collect online data, data suppliers, companies that combine purchase information, and other entities that have a legal right to provide such information to us.

Personal Information Collected Automatically: We automatically collect personal information related to your use of our Services and interactions with us and others, including information we collect automatically (e.g., using cookies and pixel tags), as well as information we derive about you and your use of the Services. Such information includes:

Device and browsing information. We may use cookies, log files, pixel tags, and other tracking technologies to automatically collect information when users access or use our Services, such as IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, clickstream data, and similar device and usage information. For more information, see Section 6: Cookies, Targeting, and Analytics below.
Activities and usage. We may also collect activity information related to your use of the Services, such as information about the links clicked, searches, features used, content viewed, and time spent within the Services.

3) Purposes of Use and Legal Bases for Processing Personal Information

Generally, we may collect, use, disclose and otherwise process the personal information we collect for the purposes set forth in this section.

Legal Bases for Processing: Pursuant to all relevant laws we generally process your personal information pursuant to the following legal bases:

Performance of our contract with you. Where we have a contract or agreement with you personally, certain personal information we collect is used to perform our agreements with you, including our Terms of Use and other terms and conditions applicable to the Services you use.
To comply with a legal obligation to which Sports Innovation Lab is subject. The personal information we collect may be processed in order to comply with the law and our legal obligations.
For our legitimate business interests. We may process personal information in furtherance of our legitimate business interests, such as providing access to the Services that we have contracted to your employer, protecting, maintaining, and improving the Services; developing new Services; marketing and promoting our Services (including by profiling and marketing to customers); protecting our legal rights and interests; in support of mergers, acquisitions, reorganizations, and other business transactions; and to generally operate and improve our business.
With your consent. We may process personal information about you based on your consent, for example (where required by law), to send you marketing communications, surveys, news, updates, and other communications. In addition, where required by applicable law, Sports Innovation Lab will obtain your consent to this Policy and our collection, use, and disclosure of your personal information. Users of our Services may be able to withdraw their consent at any time in accordance with applicable laws; please see Section 8: Your Privacy Choices below for information on how to withdraw your consent.

Purposes of Use and Processing: While the purposes for which we may process personal information may vary depending upon the circumstances in which we collect such personal information, in general, we may use, disclose, and otherwise process personal information for the purposes set forth below.

Services and support. To provide and operate our Services, manage your account, communicate with you about your use of the Services, provide troubleshooting and technical support, respond to your inquiries, fulfill your requests, facilitate payment processing, communicate with you about the Services, and for similar service and support purposes.
Analytics and improvement. To better understand how users’ access and use the Services and for other research and analytical purposes, such as to evaluate and improve our Services and business operations, to develop services and features, and for internal quality control and training purposes.
Customization and personalization. To tailor content we may send or display on the Services, including to offer location customization and to otherwise personalize your experiences and offerings.
Marketing and advertising. For marketing and advertising purposes. For example, to send you information about our Services, such as offers, promotions, newsletters, and other marketing content, as well as any other information that you sign up to receive. We may also use certain information we collect to manage and improve our advertising campaigns so that we can better reach people with relevant content.
Planning and managing events. For event planning and management, including registration, attendance, connecting you with other event attendees, and contacting you about relevant events and Services.
Research and surveys. To administer surveys and questionnaires, such as for market research or customer satisfaction purposes. Developing insights and enhancing data. We may combine personal information collected through the Services with other information that we or third parties collect about you in other contexts. In most cases, the information that we may combine with the personal information collected through the services for market research, such as demographic information, does not directly identify consumers. Security and protection of rights. To protect the Services, users of our Services, and our business operations; to protect our rights or those of our stakeholders; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use. (Legal basis: our legitimate business interests; to comply with a legal obligation; and/or performance of our contract with you). Compliance and legal process. To comply with the law and our legal obligations, to respond to legal processes related to legal proceedings. (Legal basis: our legitimate business interests; and/or to comply with a legal obligation). General business and operational support. To consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings related to the administration of our general business, accounting, auditing, compliance, record keeping, and legal functions. (Legal basis: our legitimate business interests and/or to comply with a legal obligation).

4) Disclosures of Personal Information

We may disclose the personal information that we collect for the purposes described above, in order to provide our Services to you, to respond to and fulfill your requests, as otherwise directed or consented to by you, and as follows:

Vendors and service providers. We may disclose the personal information we collect to our service providers, processors, and others who perform functions on our behalf. These may include, for example, IT service providers, payment processors, analytics providers, consultants, auditors, and legal counsel.
Our affiliates and subsidiaries. We may disclose personal information we collect to our affiliates or subsidiaries, who will use and disclose this personal information in accordance with the principles of this Policy, and the more specific policies.
Customers. We may disclose de-identified, aggregated information regarding your use of our Services to help our business customers better understand consumer behavior. For example, we may combine and/or aggregate information or survey responses that you allow us to collect with the responses of others to produce de-identified reports. We may also create aggregated reports based upon de-identified modeled information. “Modeled information” is data based upon demographic and behavioral characteristics (e.g., gender, age, and purchasing habits) to predict what people with similar or matching characteristics would buy.
Customers. If you are using a product or service, we may disclose any personal data provided, including your usage statistics to the party we have an agreement or license in place with permitting your use of such product or service.
Third-party platforms, providers, and networks. We may disclose or make available personal information to third-party platforms and providers that we use to provide or make available certain features or portions of the Services, or as necessary to respond to your requests. We may also make certain information, including personal information available to third parties in support of our marketing, analytics, advertising, and campaign management (see Section 6: Cookies, Targeting, and Analytics for more information).
Commercial Partners and Other Third Parties. (i) In connection with our business, we may disclose demographic information (e.g., gender, household size, and number of children) to commercial partners and other third parties in either single or aggregate summary form and may also provide other aggregate or deidentified information to such third parties (singular summary includes demographic information about a person without specifically identifying the person and aggregate summary includes demographic information about a group of persons without specifically identifying any person within the group); or (ii) we may also provide your personal information, with respect to some of our Services, to commercial partners and other third parties, such as retailers, brands, and partners we co-sponsor surveys with, for marketing research and analytics purposes (for example, to create models that estimate consumer preferences in the total population or to inform market segments).
Panel Owners. Where you have registered to become a member of a market research panel operated by another company (“Panel Owner”) and chosen to participate in a survey, we may provide information to the Panel Owner for purposes of confirming whether or not you have taken our survey.
Data contributors with respect to media products. In limited instances, specifically with respect to Sports Innovation Lab’s media products, Sports Innovation Lab combines its own market data with the data of its customers and other third parties. To ensure the combined data can be continuously updated by all parties contributing data, the data is associated with a unique ID that is made available to all data contributors. The data made available does not directly identify consumers (i.e., name, email, physical address, and other directly identifying information are not made available to data contributors).
In support of business transfers. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. We may also share certain personal information as necessary prior to the completion of such a transaction or corporate transactions, such as financings or restructurings, with lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for a transaction.
Compliance and legal obligations. We may also disclose personal information to third parties to comply with our legal and compliance obligations and to respond to legal processes. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. This may include regulators, government entities, and law enforcement as required by law or legal process. In addition, it may include certain disclosures that we are required to make under applicable laws, such as the names of sweepstakes and contest winners.
Security and protection of rights. We may disclose personal information where we believe doing so is necessary to protect the Services, our rights and property, or the rights, property, and safety of others. For example, we may disclose personal information in order to (i) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) situations involving potential threats to the health, safety, or legal rights of any person or third-party; or (iii) enforce, detect, investigate, and take action in response to violations of, our Terms of Use. We may also disclose information, including personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, record keeping, and legal functions.

5) Aggregate Data and Non-identifiable Data

We may also receive, use, and disclose aggregate and other non-identifiable data related to our business and the Services for quality control, analytics, research, development, and other purposes. Some of this information may be considered “deidentified” under U.S. privacy laws (i.e., data that is no longer linked or reasonably linkable to an identified or identifiable consumer). Where we rely on data that has been “de-identified” as defined by U.S. privacy laws, we will maintain and use such information in deidentified form and will not attempt to re-identify such information, except in order to determine whether our deidentification processes are reasonable and adequate or as otherwise set forth by these laws.

6) Cookies, Targeting and Analytics

We and our third-party service providers may use cookies, pixels, local storage objects, log files, APIs, and other mechanisms to automatically collect information about browsing, activity, device, and similar information within our Services and to target advertising and content. We may use this information to, for example, analyze and understand how users’ access and use our Services, as well as to identify and resolve bugs and errors in our Services and to assess, secure, protect, optimize, and improve the performance of our Services. You have certain choices about our use of cookies and tracking within the Services, as described in this section. For more information on the types of personal information we collect via cookies and similar mechanisms, please see Section 2. Personal Information Collected.

Cookies. Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process, support the security and performance of the Services, or allow us to track activity and usage data within Service.
Pixel tags. Pixel tags (sometimes called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these in connection with our Services to, among other things, track the activities of users, help us manage content and compile usage statistics. We may also use these in HTML e-mails we send to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
Third-Party Analytics and Tools. We may use third-party tools, such as Google Analytics, which are operated by third-party companies. These third-party analytics companies may collect usage data (using cookies, pixels, and similar tools) about our Services in order to provide us with reports and metrics that help us evaluate usage of our Services and improve performance and user experiences.
Cross-device Tracking. We and our third-party providers may use the information that we collect about you within our Services and on other third-party sites and services to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). This information may be used as set forth in this section and Section 6: Cookies, Targeting, and Analytics.
Targeted Advertising. We work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services, and others (“third-party ad companies”), to personalize content and display advertising within our Services, as well as to manage our advertising on third-party sites, mobile apps, and online services. We may share certain information with these third-party ad companies, and we and they may use cookies, pixels tags, and other tools to collect usage and browsing information within our Services, as well as on third-party sites, apps, and services, such as IP address, location information, device ID, cookie and advertising IDs, and other identifiers, as well as browsing information. We and these third-party ad companies use this information to provide you with more relevant ads and content within our Services and on third-party sites and apps, and to evaluate the success of such ads and content.
Custom Lists and Matching. We may share or make available certain customer list information (such as your name, email address, and other contact information) with third parties (i) so that we can better target ads and content for you across third-party sites, platforms and services, and (ii) in some cases, these third parties may help us enhance our customer lists with additional demographic or other information, so we can better target our advertising and marketing campaigns.
Managing Your Preferences. We make available several ways for you to manage your preferences regarding targeted advertising and cookies within our Services. Many of these are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Services. In addition, if you delete or block cookies, you may need to reapply these preferences. Further, opting out of cookies and advertising, as discussed below, does not mean that you will no longer receive advertising content from us. You may continue to receive generic or “contextual” ads from us. Cookie preference. You can review or change your preferences for targeting cookies and tags on our websites by adjusting your cookie settings. These settings are browser- and device-specific. Browser signals. If our website detects that your browser is transmitting a “global privacy control”—or GPC—signal, we will apply that to opt that browser on your device out of targeting cookies on our website. If you come to our website from a different device or from a different browser on the same device, you will need to apply GPC for that browser and/or device as well. See Section 14.C, Additional Privacy Information for California Residents, below, for more information about GPC. Our websites do not recognize or respond to browser “do not track” signals. Mobile settings. In addition to the above, some of our apps may include third-party advertising and analytics. You can change your targeting and advertising preferences for these apps by adjusting your device privacy settings (you can find iOS instructions here , and Android instructions here). Industry ad choice programs. You can also control how participating third-party ad companies use the information that they collect about your visits to our websites and use of our mobile applications, as those of third parties, in order to display more relevant targeted advertising to you. For more information and to opt out of receiving targeted ads from participating third-party ad networks go to:U.S. Users : aboutads.info/choices (Digital Advertising Alliance). You can also download the DAA AppChoices tool in order to help control interest-based advertising on apps on your mobile device.

Please note that opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or ‘contextual’ ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

Browser settings. If you wish to prevent cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. You can also delete cookies. The Help portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Services who disable cookies will be able to browse the website, but some features may not function.

7) Your Privacy Choices

We make available a number of ways that you can manage your privacy choices and submit privacy requests related to your personal data. These include:

Account information. You can review and update some of the personal information that we maintain about you by logging into your account, where applicable, and updating your account information.
Push notifications. In connection with some of our Services, we may send push notifications from time-to-time in order to communicate with you regarding your account and promotions. If you no longer wish to receive these types of communications, you may turn them off at the device level.
Targeted advertising and cookie preferences. As described in Section 6: Cookies, Targeting, and Analytics, there are several ways that you can manage your preferences for targeting cookies and advertising by us and on our website. You can review or change your preferences for many cookies and tags on our website, other than those that are necessary for operation and functionality, by adjusting your cookie settings in your browser. These preferences are browser- and device-specific. So, you will need to set your preferences for each browser and device you use, and if you subsequently delete or block cookies, you may need to reapply these settings.
Marketing communications. You can opt out of receiving marketing emails from us by using the unsubscribe link in the footer of each marketing email we send to you.
Text messages. If you authorize us to contact you through SMS text messaging, we may use the phone number associated with a specific Service to contact you with information related to your use of that Service. Such text messages are for transactional purposes only and never for marketing of any kind. You may opt out of text messaging at any time by texting STOP to the number provided in the text or by contacting us through the information in Dection 12. Residents of certain jurisdictions, including California and other U.S. states, have additional rights as set forth below in Section 13. Additional Information for Certain Jurisdictions.

For more information about our privacy practices and your privacy choices, you may contact us as set forth in the ‘Contact Us’ section below.

8) Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected or as otherwise necessary to comply with our legal obligations, resolve disputes, maintain appropriate business records, and enforce our agreements.

9) Children

Protecting the privacy of young children is especially important. Our Services are not directed at children under the age of 16, and we do not knowingly collect personal information from children under the age of 16 without obtaining parental consent. If we learn that personal information has been collected on the Services from persons under 16 years of age and without verifiable parental consent, then we will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child under 16 years of age has obtained an account on the Services, then you may alert us using the information provided in Section 12. Contact us, and request that we delete that child’s personal information from our systems.

10) Security

We have implemented safeguards that are intended to protect the personal information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

11) Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any updates to the Policy at www.Sportsilab.com/privacy. If we make material changes to how we collect, use, and disclose the personal data we have previously collected about you, we will endeavor to provide you with prior notice, such as by emailing you or posting prominent notice on our website or within the Services.

12) Contact Us

If you have questions about this Notice or our privacy practices, you may contact us through by email at privacy@sportsilab.com

Additional Information for Residents in Certain Jurisdictions

This section includes additional information as required under privacy laws of certain jurisdictions.

United States
- If you are a resident of California, please review our California Privacy Supplement for a description of your rights pursuant to California privacy laws.
- Residents of other certain other US states, including Colorado, Connecticut, Utah, and Virginia, have additional rights under applicable privacy laws, subject to certain limitations, which may include:
  - Correction. The right to correct inaccuracies in their personal information, taking into account the nature and purposes of the processing of the personal information.
  - Deletion. To delete their personal information provided to or obtained by us.
  - Access: to confirm whether we are processing their personal information and to obtain a copy of their personal information in a portable and, to the extent technically feasible, readily usable format.
  - Opt-Out: to opt out of certain types of processing, including:
    - To opt out of the “sale” of their personal information.
    - To opt out of targeted advertising by us.
    - To opt out of any processing of personal information for purposes of making decisions that produce legal or similarly significant effects.

You may submit a request to exercise most of your privacy rights under U.S. state privacy laws by contacting privacy@Sportsilab.com. To opt out of targeted advertising by us, you can adjust your cookies settings on your device. (See Section 7: Your Privacy Choices for additional information about the privacy choices we provide and how to exercise them). We will respond to your request as required under the applicable privacy law(s). If we deny your request, you may appeal our decision by following the directions provided to you during the request process.

California Privacy Supplement

This California Privacy Supplement provides California residents with additional information regarding our collection, use, and disclosure of their personal information, as well as their privacy rights under California privacy laws, including the California Consumer Privacy Act (“CCPA”).

This California Privacy Supplement does not address or apply to our handling of publicly available information or other personal information that is exempt under the CCPA.

Categories of Personal Information Collected and Disclosed. While our processing of personal information varies based upon our relationship and interactions with you, the table below identifies, generally, the categories of personal information (as defined by the CCPA) that we may collect and have in the past twelve (12) months collected about California residents, as well as the categories of third parties to whom we may disclose this information for a business or commercial purpose.

Sales and Sharing of Personal Information. California privacy laws define a “sale” as disclosing or making available to a third-party personal information in exchange for monetary or other valuable consideration, and “sharing” broadly includes disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising. Pursuant to the CCPA, we may sell or share personal information as described below:

With third-party analytics companies and marketing and advertising partners: identifiers, commercial information, internet and electronic network activity information, profiles, and inferences. We do this in order to provide and improve our Services, improve and evaluate our marketing and advertising campaigns, and better reach individuals with relevant ads and content.
With our commercial partners, business customers, and data partners that utilize our media products: identifiers, customer records, commercial information, professional information, education information, profiles, and inferences, including certain information considered sensitive personal information under the CCPA. We do this so that these partners may better understand consumer behavior, analyze, and improve marketing and advertising campaigns, and reach consumers with more relevant ads and content.

We do not sell or share personal information (including sensitive personal information) about individuals who we know are under sixteen (16) years old.

Sources of Personal Information. In general, we may collect personal information from the following categories of sources:

Directly from the individual
Advertising networks
Data analytics providers
Social networks
Internet service providers
Operating systems and platforms
Data brokers
Public databases
Joint marketing partners
Business customers
Affiliates and subsidiaries

Purposes of Collection, Use, and Disclosure. As described in more detail in Section 3. Purposes of Use and Legal Bases for Processing Personal Information and Section 4. Disclosures of Personal Information or our Privacy Policy, we may collect, use, disclose and otherwise process the above personal information for the following business or commercial purposes and as otherwise directed or consented to by you:

Services and support
Analytics and improvement
Customization and personalization
Marketing and advertising
Planning and managing events
Research and surveys
Combining personal information
Security and protection of rights
Compliance and legal process
General business and operational support

Retention. We retain the personal information we collect only as reasonably necessary for the purposes described above or otherwise disclosed to you at the time of collection and as otherwise necessary to comply with our legal obligations, resolve disputes, maintain appropriate business records, and enforce our agreements. In some cases, we may aggregate or de-identify information so that it is no longer linked to you or reasonably linkable to you, and we may maintain such non-identifiable information indefinitely.

CCPA Rights. Under the CCPA, California residents have the following rights (subject to certain limitations):

Opt out of sales and sharing. The right to opt-out of our sale and sharing of their personal information.
Limit uses and disclosure of sensitive personal information. The right to limit our use or disclosure of sensitive personal information to those authorized by the CCPA.
Deletion. The right to the deletion of their personal information that we have collected, subject to certain exceptions.
To know/access. The right to know what personal information we have collected about them, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about them.
Correction. The right to correct inaccurate personal information that we maintain about them.
Non-discrimination. The right not to be subject to discriminatory treatment for exercising their rights under the CCPA.

Submitting CCPA Requests. California residents may exercise their CCPA privacy rights as set forth in this section.

Request to know/access, correct, delete, and limit. California residents may submit verifiable requests to access/know, correct, and delete their personal information maintained by us, as well as requests to limit the use and disclosure of their sensitive personal information online by submitting a request to privacy@sportsilab.com. You may also submit a request by calling us.

If you submit a request to access, know, correct, or delete your personal information, we will take steps to verify your request by matching the information provided by you with the information we have in our records. Please complete all required fields on our webform (or otherwise provide us with this information via the above toll-free number). We will process your request based on the personal information in our records that is linked to or reasonably linkable to the information provided in your request. In some cases, we may request additional information in order to verify your request or, where necessary, process your request.

Requests to opt out. California residents may exercise their right to opt out online by submitting an opt-out request to privacy@sportilab.com or by calling us. We will apply your opt-out based on the personal information in our records that is linked to or reasonably linkable to the information provided in your request. In addition, our website responds to global privacy control—or “GPC”—signals, which means that if we detect that your browser is communicating a GPC signal, we will process that as a request to opt that particular browser and device out of sharing (i.e., via cookies and tracking tools) on our website. Note that if you come back to our website from a different device or use a different browser on the same device, you will need to opt out of (or set GPC for) that browser and device as well. More information about GPC is available at: https://globalprivacycontrol.org/ .
Authorized agents. Authorized agents may initiate a request on behalf of another individual by contacting us at privacy@sportsilab.com; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.
Financial incentives and non-discrimination. With respect to some of our Services, we may make available certain programs or offerings that are considered “financial incentives” under the CCPA. We do not offer financial incentives that are discriminatory. You can find a description of these programs and our applicable notice(s) as required by the CCPA in the privacy policies associated with these Services. We will obtain your consent before including you in a financial incentive, and you may opt out of such participation at any time.

Rights Under California Shine the Light Law. Under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us certain personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use. Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. To submit a “Shine the Light” request, email us at privacy@sportsilab.com and include in your request a current California address and your attestation that you are a California resident.