🌟March [Marketing] Madness🌟
Sign up below to stay up to date on the sports stories changing our industry:
This is NOT a March Madness newsletter about the games, teams, scores, or records the women are going to smash.
This IS a newsletter about how the rest of the industry (the people not out on the court) - brands, teams, leagues, & sponsors - should be utilizing the wave of fan fanaticism for this month's competition to acquire new consumers.
WE'LL LAY OUT THE PLAYBOOK FOR YOU.
THE GOAL: Capitalize on the influx of highly engaged consumers who become zealot fans during the month of March to drive awareness and conversion of your product (be that another sports entity, betting platform, sneaker, or juice box - doesn’t matter, everyone should lean into this madness).
THE STRATEGY: Hyper-target the consumer segments that are going to spike during the month using programmatic audiences that are custom built to reach these cohorts.
WHO TO TARGET:
Sports Bettors: You know who’s in the mood to drop some Benjamins? Bettors! And March Madness brings in the whole betting ocean - from the first time betting minnows to the most valuable cross-channel whales.
Fans of Women’s Sports: Expect the women’s championship run to bring in an unprecedented level of Gen Z and Gen Alpha viewers. Our data has proven women’s sports fans spend more on the brands that surround their sports, and organizations who message these viewers during this season’s competition are going to tap into a highly valuable, highly loyal audience.
Youth Sports: It’s a family affair, and March Madness is prime time for families with kids who play youth sports to tune in together. Youth sports families are typically upper-income households and highly active consumers.
Basketball Fans: Obvi.
HOW TO ACTIVATE: Find the consumers who you KNOW are members of the above segments. Create a dedicated addressable cohort of these consumers. Roll them into your programmatic or social media campaigns. The good news: we’ve done it for you!
Our Sports Innovation Lab Audiences for March Madness are:
Created based on actual purchases made by more than 50 million U.S.-based consumers, so these aren’t probabilistic online cookies. They're built on real purchases by real humans!
Customized for sports & entertainment. We’ve got the only dataset that includes every U.S. league, team, venue, betting platform, merch store, sports gear retailer, and more. If sports fans spend on it, we’ve got it.
Our audiences are able to be customized even further, so if it’s “Basketball Fans Who Have Never Subscribed To Netflix” or “Sports Bettors Who Also Have A Peloton Subscription” we can do it! Just let us know what you need for your marketing to be successful.
TO USE THESE MARCH MADNESS AUDIENCES: You can find Sports Innovation Lab Audiences for the segments above on Google DV360, The TradeDesk, Xander, Yahoo, AdTheorent, & more. Simply visit these marketplaces and search for “Sports Innovation Lab” to see all our syndicated audiences. You can also append our audiences to your campaigns through LiveRamp.
Want hands-on help accessing the audiences? Shoot us an email at audiences@sportsilab.com, and let’s all capitalize on the Madness!
Check Out This Video Breaking Down Our Audiences!
If you're ready to create breakthrough fan experiences and connect with the Fluid Fan through technology, visit our website sportsilab.com or email info@sportsilab.com! Sign up for our Most Innovative Membership by emailing membersonly@sportsilab.com or visiting mostinnovative.com!