For entertainment companies, breakthroughs in online video in recent years raised hopes of offering consumers more personalized offerings. But with an explosion of options came trade-offs, stirring up new challenges for subscriber retention and growth.

Today’s consumers grapple with oversaturation – of content, platforms, and add-ons – while TV networks, streaming providers, and content owners are entangled in a labyrinth of rights agreements and DTC platforms that is as competitive as it is cannibalizing.

For this report, we looked at purchase data from January 1, 2021 to March 31, 2023 and created a set of charts and analysis to uncover insights on fan behavior across major streaming providers including: DirecTV Stream, Hulu + Live TV, fuboTV, Sling TV, Peacock, Paramount+, ESPN+, YouTube TV.

From switching behavior to churn, all through the lens of sports fandom, this report provides a high-level overview of what’s really going on - and what to expect - in sports & streaming.

By applying the investment banking concept of ‘value investing’, this report presents a new way to think about investing in women’s sports. This report outlines three different investment profiles for brands to consider in order to maximize their ROI while eliminating barriers to the growth of the industry.

The largest observational study ever conducted on the spending habits of fans of women’s sports. This report presents a new and necessary metric to measuring the growth of the entire industry, and offers a benchmark to compare and evaluate traditional and emerging markets.

The first report from Sports Innovation Lab on the business potential of women’s sports released in 2021. The Fan Project used more than 10 million data points from anonymously submitted social media files -- enriched with 10 billion fan TV viewership data points, partner data from major leagues, brands, and media companies, and market research -- to illustrate the real numbers and behaviors behind women’s sports -- and how leading sports brands can invest differently to create breakthrough fan experiences using technology.