Growing a League Through Innovative Marketing Practices with Phil Cook of the WNBA

On this edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Phil Cook, CMO of the WNBA to discuss all things marketing and innovation. Phil will discuss the success of the league's 25th season, the recent capital raise of $75 million, the league's recent innovative partnerships, and the power of the players' voices and platforms. Hear how the league is working to create a more accessible and better experience for its fans, and how the league is leaning into purpose-driven conversations. Phil touches on what the future of the league could hold and gives a preview into WNBA All-Star Weekend in Chicago.