Getting into the Game: The Sports Industry’s Responsibility to Our Planet
Be the Change that Matters
We are excited to release our latest ground-breaking piece of research produced in collaboration with Dow Sports, Getting Into the Game: The Sports Industry's Responsibility to Our Planet. To meet the global need for climate action, we need a collective commitment, where leaders in every industry—including the sports industry—work towards sustainable solutions. Sports, in particular, have the opportunity to not only foster positive change within the industry but also be a shining example for other industries to look toward. Learn how leaders in our industry are investing, staffing, and planning for a more sustainable sports industry.
It’s Time to Shift Our Focus
Just as sustainability itself is a broad term, the sheer number of ways that environmental sustainability could be approached can feel daunting. By interviewing experts in the field of environmental sustainability and conducting research on the sports industry, we have identified five Sustainability Areas of Focus within the sports industry: Carbon & Greenhouse Gas (GHG) Emissions, Natural World, Circular Economy, Water, and Energy. These focus areas are tightly interconnected, where acting on one focus area impacts another, which creates a hierarchy of initiatives. Carbon & GHG Emissions and Natural World are of peak concern when we think about the changing climate and addressing the environmental emergency the world is in. However, initiatives that are concerned with Circular Economy, Water, and Energy can impact these higher-level goals.
We have defined these areas of focus and their associated sub-foci. In this, we have included both the positive impacts and potential limitations. The goal here is not to create paralysis for fear of doing something wrong, quite the opposite. By arming you with all the information, we want the sports industry to feel empowered to act and knowledgeable about the considerations that have to be taken into account.
