The Future, In Your Hands

Produced in collaboration with FIFA, the latest Sports Innovation Lab report outlines what innovation to expect in the next decade at sports mega-events like the FIFA World Cup™, and why the smartphone is still the most groundbreaking technology of our lifetime.

Download the Report

Read about:

  • Defining Sports Mega-Events

  • The Metaverse

  • Smartphone Innovation

  • Smart Stadium Tech

  • Connected Experiences

  • Focusing on Fan Behavior

  • And More…

 

“It is not overly trite to say that the future is in our hands. 

The smartphone may be the single greatest innovation changing human behavior after the printing press, and the tail of the impact of its development will be long.”

— Nick Brown, Director of Commercial Revenues - FIFA

"Technology innovation moves in an arc, not a straight line, and all the research and data we’ve looked at suggests that the smartphone will continue to play a major role in innovation in sports over the next decade.”

— Angela Ruggiero, Co-Founder and CEO - Sports Innovation Lab